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We Need to Stop Pretending "Ultra-Processed" Means Anything Clear

by Alex Chenakal

Clean LabelConsumer TrendsFood IndustryFood PolicyHealthyPrepared Foods

We Need to Stop Pretending "Ultra-Processed" Means Anything Clear

Consumers are suddenly worried about “ultra-processed” foods again — but the term itself has no clear meaning. Here’s why the real issue isn’t processing, but whether food still resembles food.

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Homestyle Macaroni Salad with elbow macaroni in creamy dressing with red pepper and green onion, by Zina's Fine Foods

Homestyle Macaroni Salad

Greek Pasta Salad with rotini, tomato, olives and feta crumbles in a white bowl by Zina's Fine Foods

Greek Pasta Salad

Tuscan Pasta Salad with cavatappi, sauteed kale and crumbled toppings in a white bowl by Zina's Fine Foods

Tuscan Pasta Salad

Southwest Taco Pasta Salad with rotini, black beans, corn and southwest seasoning in a white bowl by Zina's Fine Foods

Southwest Taco Pasta

Bowl of Zina's Fine Foods Authentic Pasta Pesto with basil pesto sauce and pesto in a side bowl

Authentic Pasta Pesto

Penne Pasta with Spinach and Feta in a white bowl with penne, spinach and feta crumbles, by Zina's Fine Foods

Penne Pasta with Spinach & Feta

Sesame Noodle Salad with sesame seeds and chopped vegetables in a white bowl by Zina's Fine Foods

Sesame Noodle Salad

Tortellini Roma Salad with tortellini, diced peppers and Parmesan in a white bowl by Zina's Fine Foods

Tortellini Roma

Spinach and Pasta Shell Salad with pasta shells, sauteed spinach and onions in a white bowl by Zina's Fine Foods

Spinach & Pasta Shell Salad

Rotini Shrimp Salad with rotini, shrimp, peppers and carrots in a white bowl by Zina's Fine Foods

Rotini Shrimp Salad

Pasta Sun-Dried Tomato Salad with penne, sun-dried tomatoes and green peppers in a white bowl by Zina's Fine Foods

Pasta Sun-Dried Tomato

Orzo Confetti Salad with orzo, diced carrots, peppers and herbs in a white bowl by Zina's Fine Foods

Orzo Confetti Salad

Couscous Salad with pearl couscous, peas and diced carrots in a white bowl by Zina's Fine Foods

Couscous Salad

Pasta Rainbow Salad with tricolor rotini, red peppers, black olives and parsley in a white bowl by Zina's Fine Foods

Pasta Rainbow Salad

Pasta Broccoli Salad with rotini, broccoli, cherry tomato and shredded carrot in a white bowl by Zina's Fine Foods

Pasta Broccoli Salad

Green Goddess Pasta Salad with bow-tie pasta, peas and asparagus in a white bowl by Zina's Fine Foods

Green Goddess Pasta Salad

Aegean Pasta salad in a white bowl with penne, feta crumbles, diced tomato and peppers, by Zina's Fine Foods

Aegean Pasta

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